Week 5 Post 1

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Instantly from looking at Armstrong Garden Centers and Myrtle Creek I could feel the difference in product each company was selling me.
While both business sell plants, Armstrong is selling a service and Myrtle Creek is selling an experience.

Armstrong is calling the customer to action is almost every photo on their main page. Using text like "joing us," "visit us," and "Learn more," across their home page, Armstrong is inviting the customer to dig deeper and engage more. They are asking their customers to take the time to educate themselves on the services Armstrong offers. Myrtle Creek is calling customers to action in a different way by helping the customer envision themselves spending a day at Myrtle Creek gardens. Using phrases like "enjoy a," "relax on," and "tour our," Myrtle Creek is telling customers what they can do when the visit by putting each customer in the center of every opportunity.

I believe Myrtle Creek is appealing to an audience looking for an event, activity, or way to spend a Saturday. Armstrong is selling a service and their knowledge, offering landscape design and garden consultations. While both businesses are selling agricultural and botanical plants, they are offering a different service or setting to go along with it. Armstrong is advertising more directly to gardeners and home owners while Myrtle Creek is advertising to families and visitors.

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