Week 13 Post 1

The Social Media Consulting profiles I find are frustrating because they are either blatantly out of touch with how to connect and promote themselves, ironically, or they are "influencers" who are using themselves as a the face for their brand, which isn't a bad move; however, I struggle to find groups who mix the style of influencers with the technical information of poorly ran social media.

Advertising on social media are normally so specifically tailored to consumers based on their data. I think social media on instagram has a clear advantage over other social media platforms. Paid ad's on Instagram often blend into your feed and the images used typically reflect the content typically present on your feed. 

For smaller business not using paid advertising via social media often will do collaborations with other small scale business when appropriate. I think in social media advertising it is important to not make it clear you are pushing a product, but rather push a lifestyle so that consumers associate the products featured with a desired lifestyle. 

Social media advertising has a clear advantage of tradition advertising, because it allows the consumer to immediately interact with the products or services being offered.