Week 11 Post 1
I think for Solid Gold, a monthly newsletter would be the best fit. I believe anything to frequent would be overkill. Between change of seasons, holidays, and trends I think there could enough information to send out a monthly or even bi-monthly newsletter. I think Solid Gold could use relevant data in their email, sharing the growth of social media, the relationships they have with businesses, and share stories of success working within Solid Gold. I also believe giving hints to forecasted trends would beneficial information to share in a newsletter. I believe the format and appearance of a newsletter for Solid Gold would carry a lot of weight. As a company that is always thinking ahead and is there to help businesses get ahead, it would need to be apparent that Solid Gold understands trends and style.
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