Week 10 Post 1
I used to run a childcare center and I remember going to a conference for childcare employees and the whole conference started off with the idea of story telling. We are story telling people and we understand lessons and ideas through stories. So the best way to connect to an audience is through storytelling. Likeable Social Media pointed out that formerly very expensive, story telling is now relatively free.
Storytelling is a powerful way to allow customers to feel a strong emotional connection with your company. A personal story can be captivating and get people to listen to what a company has to say. By focusing on the brand, the customer, and the employee, a business can always have a story to tell.
A personal touch and story in a blogpost may not always be the best route to take though. I believe that when owning up to mistakes, admitting wrong doing, and saying we will do better, sharing a personal interest story is not the time. Sometimes being straightforward and meaning what you say can have a more influential impact on the customer.
Storytelling is a powerful way to allow customers to feel a strong emotional connection with your company. A personal story can be captivating and get people to listen to what a company has to say. By focusing on the brand, the customer, and the employee, a business can always have a story to tell.
A personal touch and story in a blogpost may not always be the best route to take though. I believe that when owning up to mistakes, admitting wrong doing, and saying we will do better, sharing a personal interest story is not the time. Sometimes being straightforward and meaning what you say can have a more influential impact on the customer.
Hi, I couldn’t agree more with what you are saying. Storytelling brings people together, makes them feel connected and closer to each other. But on the other hand, as you pointed out, when you are writing about a mistake you made, it is no time for stories.
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