Week 6 Post 1

-
Reach and engagement are building blocks of each other, it is a progression. Reach happens in a few different ways, organically, virally, or by paid promotion. Reach is the number of people your post is viewed by. A post can reach people organically by naturally appearing in a timeline, virally when users like and share a post, or from a paid promotion. Once a post reaches viewers, it can then be checked for post engagement

Engagement is when a post is commented on, liked, or shared. Engagement is anytime people perform an action on your post. 

This two components of social media are dependent on each other. It is important to understand both in order to help both grow. You can have a high percentage of post engagement compared to your reach and still have a really low reach, or you could be reaching high numbers of people, but without engagement cannot thrive. Knowing the different in these two and how they react to each other is crucial. 

Insights help give business clues as to what time of day to post, the kind of content people like to view from them, as well as the audience who views their posts and how to tailor content for the majority. Understanding insights is like a psychology and a science, it's important to know what people enjoy and it's important to know how to reach those people.

Comments

Post a Comment

Popular posts from this blog

Week 1: Themes

-
Image
While browsing templates, I struggled to find one that spoke to me. I made a list and prioritized the things I wanted. I wanted a clean design and I wanted the colors to speak to me. To help me decide what colors to use, I decided to go through my photos for inspiration. I found a photo I took and created a color story from the photo. I pulled dark greens form the greenhouse, light grays from the gravel, and used a shade of brown for highlight. Throughout my blog I used a few variations of greens to try and provide a little depth. Next, to help create a clean design, I decided to focus on the font. I wanted all my fonts to reflect the same style with slight variation to highlight levels of importance. I have always been a fan of the high contrast of Didot. Limited by the fonts Blogspot provides, I simply varied the fonts by bolding titles and paired Didot with another serif font. Didot is a modern font that creates a sleek and streamlined look. Fun fact, Didot is popular in the f
Read more

Week 11 Post 1

-
I think for Solid Gold, a monthly newsletter would be the best fit. I believe anything to frequent would be overkill. Between change of seasons, holidays, and trends I think there could enough information to send out a monthly or even bi-monthly newsletter. I think Solid Gold could use relevant data in their email, sharing the growth of social media, the relationships they have with businesses, and share stories of success working within Solid Gold. I also believe giving hints to forecasted trends would beneficial information to share in a newsletter. I believe the format and appearance of a newsletter for Solid Gold would carry a lot of weight. As a company that is always thinking ahead and is there to help businesses get ahead, it would need to be apparent that Solid Gold understands trends and style.
Read more

Week 2 Part 1

-
I believe when it comes to personal and business every social media platform has useful tools for different needs. Instagram, Twitter, and Facebook all have features that allow consumers to reach the businesses  Regarding personal use, I think all social media platforms are made to be used for personal use and all platforms focuses on a different aspect of life for people to share. I want to consider what platform is geared better towards person use in terms of businesses and consumers. I believe twitter is the most satisfactory way for consumers to be heard and considered by businesses. Twitter allows consumers to start a dialogue directly with businesses and is the best platform to expect a response. Personally, I believe Instagram is a good platform for individuals to post to business in hopes of a 'like' or a 'shoutout'; however, in terms of being a platform for problem solving, Instagram doesn't fulfill that requirement. It is easier to consider what
Read more